In just two years, music video director Eif Rivera has done what some music video directors take a lifetime to accomplish. The South Bronx native has already worked with a laundry list of heavy hitters, collaborating with everyone from Lil Wayne and Diddy to A$AP Rocky and Nicki Minaj. But don’t get it twisted: it’s […]

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Eif Rivera is the walking definition of the rookie and the vet. Despite only getting into the video directing field in 2011, the self-taught Bronx native has worked hard to gain the respect of his hip-hop peers. It took years of perseverance—and an undying love for the craft—to reach the status of being able to […]

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