Eif Rivera, whose videos for legendary hip hop artists have attracted tens of millions of viewers, will now direct television commercials after signing a representation agreement with Creative Film Management.
EiF Rivera, a popular hip hop music video director, has ventured into the world of commercial production after signing a representation agreement with Creative Film Management. CFM reps top Hollywood directors for commercial and documentary productions.
Rivera’s inspired videos for top artists like Nicki Minaj, Lil’ Wayne, Puff Daddy, 50 cent, and others, are attracting tens of millions of viewers on YouTube and other channels. Now television viewers will see his work as well as Rivera announced he was “very excited” about his collaboration with CFM.
Bud Light’s agency, Energy BBDO, immediately tapped Rivera’s creative skills to direct a new spot for their ongoing “Up for whatever” campaign, said CFM founder Lou Addesso. “We are very happy to have Eif Rivera as a part of our team.”
Andrew Swee and Evan Forster, CFM Executive Producers, recently returned from Uruguay where they accompanied Rivera as he directed the Bud Light “Drop Zone” spot. Making his first-ever TV spot “was a bit stressful, but it became very natural and worked out well” said Rivera following his commercial directing debut.
Rivera has risen to the top of the entertainment world after a long journey that began as a graphic artist in his native Bronx, New York. While Rivera got his start with artists like Fat Joe and Terror Squad, his gifted direction has more recently landed him gigs with top industry artists. Rivera was voted most popular hip hop director in 2014 by readers of XXL Magazine.
“I do my best work by listening to the client, or the artist, and then giving them the essence of what they know they want,” said Rivera. The talented director is also quick to pay homage to those who helped him along the way.
CFM International, which was founded in New York four decades ago by Addesso, is legendary for the advertising production honors it has earned during those years. Lately, the company has become a magnet for top directors who want to produce commercials and documentaries for trendy brands.
Additional information is available on the company site http://www.cfminternational.com. CFM operates offices on the east and west coasts (New York and Malibu) and their global reach and reputation is growing rapidly.