In just two years, music video director Eif Rivera has done what some music video directors take a lifetime to accomplish.
The South Bronx native has already worked with a laundry list of heavy hitters, collaborating with everyone from Lil Wayne and Diddy to A$AP Rocky and Nicki Minaj. But don’t get it twisted: it’s not all about the Benjamins. “For me it’s about the artwork, not the glory,” says Rivera, a graphic designer by trade. “I do it, and I move on.”