On Friday, DJ Khaled will release the official video for his Nas-assisted single “Nas Album Done,” off his latest album Major Key. But before he does so, the We The Best boss decides to give fans a preview of what’s to come by dropping off this new trailer today on his IG page in the […]

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Earlier this month, Bronx rappers Fat Joe & Remy Ma followed up their Summer smash hit “All The Way Up” with “Cookin,” the second single off the duo’s forthcoming joint album Plata O Plomo. Looking to duplicate their success & take the record to the next level, the duo decide to come through this evening […]

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Eif Rivera, whose videos for legendary hip hop artists have attracted tens of millions of viewers, will now direct television commercials after signing a representation agreement with Creative Film Management. EiF Rivera, a popular hip hop music video director, has ventured into the world of commercial production after signing a representation agreement with Creative Film […]

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Directed by Eif Rivera, the video is a symbolism of the Young Money rapper’s current situation with Cash Money and its boss Birdman. Lil Wayne has given his remix to O.T. Genasis‘ hit single “CoCo” a music video treatment. Debuted on Wednesday, March 18, the clip directed by Eif Rivera finds him rapping his verse while being locked up […]

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In just two years, music video director Eif Rivera has done what some music video directors take a lifetime to accomplish. The South Bronx native has already worked with a laundry list of heavy hitters, collaborating with everyone from Lil Wayne and Diddy to A$AP Rocky and Nicki Minaj. But don’t get it twisted: it’s […]

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Eif Rivera is the walking definition of the rookie and the vet. Despite only getting into the video directing field in 2011, the self-taught Bronx native has worked hard to gain the respect of his hip-hop peers. It took years of perseverance—and an undying love for the craft—to reach the status of being able to […]

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Only in the video production world since 2011, Eif Rivera, video director, editor, and 3D graphic artist, has earned the respect of many rap heavy-weights. (He’s “the new Hype Williams,” according to Busta Rhymes.) But boy wonder isn’t a boy at all. Rivera has crafted everything from album artwork to promo t-shirts over the years. […]

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Starz announced today that its upcoming original series “Power” will debut on Saturday, June 7th at 9pm ET/PT with the release of Executive Producer Curtis ‘50 Cent’ Jackson’s new music video for “Big Rich Town.” The single, which was created specifically for the show and will serve as the main title theme, is performed by […]

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